Digital Marketing Course

As of September 2015, one of the most memorable and valuable experiences of my career have started.

In Fall 2015/2016 and Fall 2016/2017 semesters, I taught Digital Marketing to Senior Business Administration students at Hacettepe University which is among top ranking and highly respected universities of Turkey.

It was taken by 58 students 2015/2016 Fall Semester and 61 students in 2016/2017 Fall Semester. Course was taught in English.

Below, you can access course material that I prepared for this course:

Syllabus
Introduction
Digital Marketing Key Concepts
Digital Assets and User Experience
Digital Analytics
Content Marketing and Video Marketing
Search Engine Optimization (SEO)
Social Media Marketing
Online Advertising
 Search Engine Marketing (SEM) & E-Mail Marketing
Mobile Marketing & Gamification

ayca turhan hacettepe

ayca turhan hacettepe emarketing

ayca turhan marketing