Digital Marketing Course

As of September 2015, one of the most memorable and valuable experiences of my career have started.

In Fall 2015/2016 and Fall 2016/2017 semesters, I taught Digital Marketing to Senior Business Administration students at Hacettepe University which is among top ranking and highly respected universities of Turkey.

It was taken by 58 students 2015/2016 Fall Semester and 61 students in 2016/2017 Fall Semester. Course was taught in English.

Below, you can access course material that I prepared for this course:

Digital Marketing Key Concepts
Digital Assets and User Experience
Digital Analytics
Content Marketing and Video Marketing
Search Engine Optimization (SEO)
Social Media Marketing
Online Advertising
 Search Engine Marketing (SEM) & E-Mail Marketing
Mobile Marketing & Gamification

ayca turhan hacettepe

ayca turhan hacettepe emarketing

ayca turhan marketing