MAN423 Final Grades

Hello dear MAN423 E-Marketing Students, Class average is 79.48 while StDev is 17.67. I’d like to congratulate all of you for your amazing performance in the final exam. Please note that a calculation based on your midterm grade(20%), group presentation(30%), final grade(40%) and participation in the class(10%) determines your official grade. Once again, thanks for […]

Read More

MAN423 Presentation Grades

Hello everyone, I’d like to announce your grades for your group presentations. Please note that, everyone in the group received the same grade, unless they were absent in the presentation. List of absent students in presentations are as follows: 20311683 21012974 21112313 21112365 21112398 And your grades are:  Adidas 95  Amazon 75  Ebay 80  Gittigidiyor 85 […]

Read More

Week 10 – Gamification & Growth Hacking

Hello dear MAN423 students, On the tenth week of our class, we covered two of the most entertaining subjects of Digital Marketing: Gamification and Growth Hacking. First, we started with defining gamification and we continued with topics such as: types of game elements, thinking like a game designer, how gamification is related with motivation and […]

Read More

Week 9 – CRM & EMail Marketing & Mobile Marketing

Hello dear MAN423 students, This week we talked about the past, the present and the future of Digital Marketing. First, we covered Customer Relationships Management (CRM) and associated it with Email Marketing. Furthermore, we discussed mobile: mobile apps, mobile sites, SMS marketing, push notifications, mobile advertising, mobile commerce, mobile payments, wearables and augmented reality. You […]

Read More

Announcement: Final List of Project Groups

Hello everyone, As the deadline for sharing members of projects groups has passed, our list is now finalized. Students who didn’t send me an e-mail before the deadline has been assigned to random groups. Furthermore, 4th students has been added to some groups which consisted of 3 students as we had to form groups of […]

Read More

Announcement: MAN423 Midterm Results

Hello dear MAN423 E-Marketing Students, You can find your Midterm grades below. Class average is 58.54 while StDev is 22.23. After checking yor midterm grade, please don’t forget to visit announcement page for Project Group Presentations here as the project presentations will be a substantial part(30%) of your total grade. NUMBER 8811274 20311683 20912502 21012003 […]

Read More

Week 8 – Online Advertising & Search Advertising

Hello, This week we discovered Display, Video, Search and Social Media Advertising. We covered payment models of online advertising such as CPA, CPC, CPM. In addition we discussed how to calculate major metrics such as CTR, Conversion Rate and ROI. Finally, we talked about Search Advertising and basics of Google Adwords. You can download slides here. Have […]

Read More

Important – MAN423 Group Projects

I want to remind you that deadline for sharing your groups is November, 27th. You have to share names of students in your group (e-mail: ayca.turhan@hacettepe.edu.tr) until this date. If you can’t form a group, please send me an e-mail and let me know. Students who don’t send me an e-mail until November, 27th, will be […]

Read More