Week 2: Digital Marketing and Key Concepts


Thanks for the amazing 2nd week of MAN423 – E-Marketing Course.

This week we had the chance to understand how digital products and technology is changing our lives and how it is changing the relationship between the marketers and consumers. We also talked about implications of digital marketing on the marketing mix, or in other words, 4P’s: Product, Price, Place and Promotion. In addition we analyzed Digital Marketing in terms of segmentation and targeting. We examined the shift of power to consumer and strength of Digital Marketing. We covered Digital Marketing Strategies and it’s relationship with Traditional Marketing Strategies. We also talked about Digital Marketing Tactics and Tools that can be used in attaining marketing objectives.

You can download slides here.

See you next week. 🙂