Week 3: Digital Assets and User Experience

Hello,

After having a brief introduction to Digital Marketing concepts last week, this week we started talking about Digital Assets. We exemplified digital assets as websites, mobile websites, mobile applications, videos, content, social media accounts, social media applications, etc. We defined concepts such as User Experience and User Interface. We briefly talked about how Web Development and Web Design works in addition to essentials of Writing for Digital.

You can download slides here.

Thank you very much and have a great weekend. 🙂

Ayca