Week 4: Digital Analytics

Hello everyone,

This week we had the chance to talk about Digital Analytics. We learned the value of data-driven decision making and types of data available, in addition to how to manage a web analytics tool and the key concepts and terms related with digital analytics tools.

You can download slides here.

If you have any questions, please get in contact with me by e-mail.

Thank you very much and see you next week. 🙂