Week 8 – Online Advertising & Search Advertising


This week we discovered Display, Video, Search and Social Media Advertising. We covered payment models of online advertising such as CPA, CPC, CPM. In addition we discussed how to calculate major metrics such as CTR, Conversion Rate and ROI. Finally, we talked about Search Advertising and basics of Google Adwords.

You can download slides here.

Have a great weekend. 🙂