Week 9 – CRM & EMail Marketing & Mobile Marketing

Hello dear MAN423 students,

This week we talked about the past, the present and the future of Digital Marketing. First, we covered Customer Relationships Management (CRM) and associated it with Email Marketing.

Furthermore, we discussed mobile: mobile apps, mobile sites, SMS marketing, push notifications, mobile advertising, mobile commerce, mobile payments, wearables and augmented reality.

You can download slides here.

Please don’t forget to check Project Groups Announcements and Midterm Results.

Have a great weekend and see you next week. 🙂