Welcome to MAN423 E-Marketing

Hello everyone,

Welcome to the future of marketing.

Thanks to all Hacettepe University Department of Business Administration students who took MAN423 E-Marketing in Fall 2015 Semester.

In this course, we will examine the fundamentals of e-marketing, or in other words, digital marketing. We are going to focus on not only the strategic level of digital marketing, but also tactics and usage of tools to meet digital marketing objectives. The students will gain knowledge on subjects including types of digital assets, digital analytics, search engine optimization, social media marketing, content marketing, video marketing, e-mail marketing, online advertising, search advertising, mobile marketing, growth hacking and gamification.

All the updates and course material will be available here. Please don’t forget to check MAN423 updates page at the end of every class.

You can always get in contact with me by e-mail: ayca.turhan@hacettepe.edu.tr

Have a good semester 🙂