MAN423 Announcement: How To Reach Company data for your project?

Dear MAN423 students,

I have been asked a lot of times, therefore here is an explanation about how you can reach data about company’s digital assets:

You won’t be able to reach Google Analytics data unless you have been given permission by the company that you want to analyze (which is highly unlikely), however you can use Similar Web as an alternative for reaching insights about digital assets of your company.

Good luck in your presentations.

Ayca